Agreed before we start
Scope, KPIs, reporting format and approval points are confirmed in writing before activity begins.
How we work
A disciplined cycle from brief to better execution.
Scope, KPIs and reporting are agreed before activity begins. Teams are supervised in the field, and results are reviewed together.
Our six-stage cycle
From first conversation to better next campaign.
Every engagement follows the same disciplined cycle. After Improve, lessons feed straight back into Discover for the next campaign.
- Stage 01
Discover
Understand the client's objectives, audience, market context and success criteria.
You get: A shared brief and clear definition of success.
- Stage 02
Plan
Define the strategy, scope, timelines, budget and key performance indicators.
You get: A written plan, budget and KPIs you approve before anything starts.
- Stage 03
Prepare
Organise people, materials, logistics, approvals and staff training.
You get: A briefed, trained and equipped team ready to deploy.
- Stage 04
Execute
Deliver the agreed activities professionally, with active field supervision.
You get: Supervised delivery, with issues flagged as they happen.
- Stage 05
Measure
Assess performance against the agreed indicators using verified field data.
You get: Verified numbers and evidence against your KPIs.
- Stage 06
Improve
Share lessons learned and recommend practical next steps.
You get: Lessons and recommendations that make the next campaign better.
Principles we apply at every stage
Three rules that never change.
Supervised in the field
Supervisors check attendance, conduct and standards throughout delivery, not only at the end.
Reviewed together
Results are reviewed with the client so decisions are based on shared, verified information.
How field information reaches you
- Field teamsCapture activity in the outlet
- Data captureForms, photos and GPS records
- VerificationSupervisor review and sign-off
- DashboardsProgress against agreed KPIs
- Client decisionsReports, lessons and actions
Technology & reporting
Field activity that can be seen, verified and acted upon.
Structured reporting helps you understand what happened in the market, where issues arose and what action may be needed. Tools are agreed with each client and may include mobile data-collection apps, shared dashboards or your own systems.
- Field activity monitoring
- Outlet visit verification
- Campaign compliance checklists
- Authorised photo evidence
- Customer feedback capture
- Issue escalation
- KPI progress dashboards
- Management reporting
Quality, compliance and governance
Field teams represent your brand in public. We take that seriously.
Conduct, safety and confidentiality are essential parts of quality, never optional extras.
Professional conduct
Clear codes of conduct, dress standards and behaviour expectations for all field staff.
Briefing and supervision
Every deployment begins with a structured brief, and teams are supervised throughout.
Health and safety
Risk awareness, safe working practices and appropriate care at venues and on the road.
Client confidentiality
Client plans, pricing and data are shared only with those who need them.
Responsible data handling
Personal data collected in the field is handled lawfully, securely and only for agreed purposes.
Escalation procedures
Defined routes for raising and resolving issues quickly with the client.
Campaign approvals
Materials, messages and activity plans approved by the client before launch.
Performance accountability
Results measured against agreed indicators and reviewed openly.
Let's work together
Request a Proposal Want to see the process in action?
Share your objectives and we'll show you how each stage would work for your campaign.